Poise: Live Comfortably
One in four women experiences discomfort caused by urine leakage, yet no one talks about it.
To launch Poise, a brand of pads specially designed for this condition, we created a powerful campaign that not only brought the topic into the spotlight but also helped thousands of women feel comfortable again.
To launch Poise, a brand of pads specially designed for this condition, we created a powerful campaign that not only brought the topic into the spotlight but also helped thousands of women feel comfortable again.
Gut São Paulo
CCO: Bruno Brux
DCs: Paula Perego e Melina Fontoura
DA: Fill Almeida
CW: Gheisa Lessa
CCO: Bruno Brux
DCs: Paula Perego e Melina Fontoura
DA: Fill Almeida
CW: Gheisa Lessa
Like any product launch, we explained Poise's key difference compared to its biggest competitor: menstrual pads, in all their varieties.
And we also reached the audience through interest-based segmentation and trigger moments for urine leakage.
