Bud x Churrascada
Churrascada is a popular barbecue event featuring diverse tastings, a Budweiser open bar, music, and friends, with tickets selling out quickly despite their high price. To engage those unable to attend, Budweiser launched initiatives like the Churrascada special box, offering tastings and cold beers to early participants who interacted with sponsored posts near the event.
The second initiative was fully digital, featuring an Instagram question box where followers could ask event chefs for their top barbecue tips. The responses provided valuable content that was showcased in the brand's page highlights.
