7.7 do Descontaço


Jumping on double-date deals wasn’t new to anyone. But pulling it off with swagger, style, and way more deals than the rest? That was Descontaço.

Mercado Livre, the biggest e‑commerce in Latin America, showed why it’s top dog, bringing one of Brazil’s most legendary TV hosts to to dance to the unforgettable Britney Spears hit Toxic.

The result?
An ad no one could resist: dancing and filling up their cart at Mercado Livre.
Gut São Paulo
CCO: Bruno Brux
ECD: Sofia Calvit, Tiago Abreu
CDs: Mellina Fontoura
ADs: Fill Almeida
CW: Gheisa Lessa

A true hit lives in the streets and on everyone’s lips. That’s why we created an Out of Home karaoke format, teaming up with one of Brazil’s most iconic street legends: O Porquinho da Paulista.

If you could sing along with the lyrics on point, you’d unlock exclusive coupons — ready to be dropped at checkout on Mercado Livre.