Shakira, Meet Brazil’s OG Loba.




Shakira brought her Wolf Pack to Rio, but Zé Delivery had another legendary she-wolf up its sleeve: the one and only Alcione. Two queens, one epic howl. Find out more.



Brazil Had One Murder Mystery. Zé Delivery Had a Colder One.




While Brazil was obsessed with who killed Odete Roitman, Zé Delivery had another mystery to solve: who killed the last cold one? One iconic Vale Tudo finale, a plot twist, and ice-cold drinks delivered in 15 minutes. Find out more.

Mercado Livre’s 9.9 Entered Its Boiadeira Era, Ana Castela Took the Reins.




After Marcos Mion’s 7.7, Mercado Livre handed the reins to Brazil’s country queen, Ana Castela, turning her iconic hat and belt into the stars of its next big sale. Find out more.


O Boticário debuts anti-ad to challenge bias against local products




So we cast the villain of the moment, the iconic Odete Roitman, to embody these beliefs. Find out more.

How John Carpenter's Iconic Script Was Fueled by Budweiser




Budweiser has long been associated with iconic historical events and is now revealed to be behind one of the greatest Halloween classics. Find out more.

Crashing the BBB Party: How to Be Present Without a Sponsor Pass




Leveraging the power of memes and the BBB buzz, we brought together fans inside and outside the house for a campaign that went beyond sponsorship. Find out more.

︎2026