https://fillalmeida.work Fill Almeida / Art Director Thu, 29 Oct 2026 04:18:30 +0000 https://fillalmeida.work en https://fillalmeida.work/Front-page Wed, 14 Aug 2024 21:19:07 +0000 Fill Almeida / Art Director https://fillalmeida.work/Front-page Shakira, Meet Brazil’s OG Loba.<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/425d53be72347568663e3ef7156aa9708dd0bc2f9ee95cadf85faba48ef59b21/FRAME-01.png" data-mid="253793782" border="0" src="https://freight.cargo.site/w/1000/i/425d53be72347568663e3ef7156aa9708dd0bc2f9ee95cadf85faba48ef59b21/FRAME-01.png" /> Shakira brought her Wolf Pack to Rio, but Zé Delivery had another legendary she-wolf up its sleeve: the one and only Alcione. Two queens, one epic howl.&nbsp;Find out more. Brazil Had One Murder Mystery. Zé Delivery Had a Colder One. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22e76b740d0cd1953484ffa8613d2891b200b00e299db146a16406471115a526/imagem-principal.png" data-mid="253795511" border="0" src="https://freight.cargo.site/w/1000/i/22e76b740d0cd1953484ffa8613d2891b200b00e299db146a16406471115a526/imagem-principal.png" /> While Brazil was obsessed with who killed Odete Roitman, Zé Delivery had another mystery to solve: who killed the last cold one? One iconic Vale Tudo finale, a plot twist, and ice-cold drinks delivered in 15 minutes. Find out more. Mercado Livre’s 9.9 Entered Its Boiadeira Era, Ana Castela Took the Reins. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e477875b786ac4753999612dea56535dbb4e84ea56ca0ddcae99bbd411c7c373/MELI_9.9_002.png" data-mid="253793808" border="0" src="https://freight.cargo.site/w/1000/i/e477875b786ac4753999612dea56535dbb4e84ea56ca0ddcae99bbd411c7c373/MELI_9.9_002.png" /> After Marcos Mion’s 7.7, Mercado Livre handed the reins to Brazil’s country queen, Ana Castela, turning her iconic hat and belt into the stars of its next big sale.&nbsp;Find out more. O Boticário debuts anti-ad to challenge bias against local products <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2936879ab9a9e4dcb38802f97fd59dfa4d870c577cbdf2a49093e5ecd9d79206/ODETE.png" data-mid="235996703" border="0" src="https://freight.cargo.site/w/1000/i/2936879ab9a9e4dcb38802f97fd59dfa4d870c577cbdf2a49093e5ecd9d79206/ODETE.png" /> So we cast the villain of the moment, the iconic Odete Roitman, to embody these beliefs. Find out more. How John Carpenter's Iconic Script Was Fueled by Budweiser <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ccb88bce6881f7e12d8700d14480ddfd27f41b3ae2d10028938344dea4f087ea/THUMB_08.png" data-mid="236121131" border="0" src="https://freight.cargo.site/w/1000/i/ccb88bce6881f7e12d8700d14480ddfd27f41b3ae2d10028938344dea4f087ea/THUMB_08.png" />Budweiser has long been associated with iconic historical events and is now revealed to be behind one of the greatest Halloween classics. Find out more. Crashing the BBB Party: How to Be Present Without a Sponsor Pass <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5c1024a2f9494c835d78548362340f08b1a6d65663b1c38a2e4ce3b0c44365ee/CAPASARAHGIL.png" data-mid="236121134" border="0" src="https://freight.cargo.site/w/1000/i/5c1024a2f9494c835d78548362340f08b1a6d65663b1c38a2e4ce3b0c44365ee/CAPASARAHGIL.png" />Leveraging the power of memes and the BBB buzz, we brought together fans inside and outside the house for a campaign that went beyond sponsorship. Find out more. ︎2026 https://fillalmeida.work/about Wed, 14 Aug 2024 21:19:07 +0000 Fill Almeida / Art Director https://fillalmeida.work/about Hey there!I'm Fillipi, but you can call me Fill. I'm an art director based in São Paulo, Brazil. <img width="3011" height="3764" width_o="3011" height_o="3764" data-src="https://freight.cargo.site/t/original/i/bd8805ee337d61d1ee7760e2e8556a1f81d18f9b06e2cd5e0ae88cf8007a4935/FILL-CARGO.jpg" data-mid="216810968" border="0" src="https://freight.cargo.site/w/1000/i/bd8805ee337d61d1ee7760e2e8556a1f81d18f9b06e2cd5e0ae88cf8007a4935/FILL-CARGO.jpg" /> Over the past 10 years, I’ve worked as an art director bringing ideas to life for brands like Budweiser, Brahma, Samsung, Kimberly-Clark, Mercado Livre, Zé Delivery, O’Boticário, etc. I love turning a brief into something clever, visually striking, and full of personality. Creating, refining, and learning through each project is what keeps me excited to do more. Outside of work, music and photography keep me inspired. I’m that friend who’s always sharing new tracks, building playlists, and chasing the next great festival (they call me Filltchfork for a reason). Pop culture and live shows constantly influence my creative thinking. I also shoot film photography, which helps sharpen my eye and reminds me to enjoy the process behind every frame. What drives me most is using everything I absorb—my interests, experiences, and perspective—to keep growing as an art director. I love finding smart, visual ways to tell stories, shaping ideas that feel fresh and intentional, and bringing my point of view into each project. That’s the creative path I’m excited to keep building. ExperienceGUT Agency, São Paulo / 2021 - CurrentlyAfrica Creative, São Paulo / 2017 - 2021Remix Social Ideas, São Paulo&nbsp; / 2014 - 2017Leo Burnett Tailor Made, São Paulo / 2013 - 2014Foster, São Paulo / 2012 - 2013 ︎ fillipialmeida@gmail.com ︎ ︎ ︎ ︎ +55 (11) 9 7592-3260 https://fillalmeida.work/Anti-Merchan-O-Boticario Fri, 18 Jul 2025 03:12:46 +0000 Fill Almeida / Art Director https://fillalmeida.work/Anti-Merchan-O-Boticario Anti Merchan - O'Boticário Some Brazilians have a belief that national production will always be of lower quality than anything that comes from abroad. We all know that’s not true. To counter this outdated mindset, a new format: O Boticário’s first anti-ad. So we cast the villain of the moment, the iconic Odete Roitman, to embody these beliefs. Gut São Paulo CCO: Bruno BruxECD: Pedro Araujo, Sofia Calvit, Tiago AbreuCDs: Mellina FontouraADs: Fill Almeida, Ana Carolina Nunes, Gabriel SoeiroCW: Gheisa Lessa, Clécius Gonzaga, José Eduardo Castilho Next, we separated fiction from reality and brought a national darling, the actress Débora Bloch, to act the exact opposite, introducing the Cica and Pantenol products from Botik, by O Boticário. "Odete Roitman rejeita produto de O Boticário em ação da marca na novela" <img width="2100" height="347" width_o="2100" height_o="347" data-src="https://freight.cargo.site/t/original/i/9629766ec127de49e5e7df14b87a89938ca069a1dbe871b5e7314048adcb0923/meio-mensagem-seeklogo.png" data-mid="235980190" border="0" src="https://freight.cargo.site/w/1000/i/9629766ec127de49e5e7df14b87a89938ca069a1dbe871b5e7314048adcb0923/meio-mensagem-seeklogo.png" /> We wrapped up the campaign with a pack of native digital content featuring actress Debora Bloch showing her daily routine using the products once criticized by Odete, now among the most talked-about in Brazil. Art vs. artist? It definitely got the buzz going. <img width="1920" height="680" width_o="1920" height_o="680" data-src="https://freight.cargo.site/t/original/i/a35596a0d390b2f4405fbc956fe2d578a2702852945ec66ef51c505171ec3214/TWEETS_02.png" data-mid="235982511" border="0" src="https://freight.cargo.site/w/1000/i/a35596a0d390b2f4405fbc956fe2d578a2702852945ec66ef51c505171ec3214/TWEETS_02.png" /><img width="1920" height="680" width_o="1920" height_o="680" data-src="https://freight.cargo.site/t/original/i/3fe53dc810cfb9daeec59b29bacaa5ad94023261322fa5d11ce3a268d195645d/TWEETS_01.png" data-mid="235982510" border="0" src="https://freight.cargo.site/w/1000/i/3fe53dc810cfb9daeec59b29bacaa5ad94023261322fa5d11ce3a268d195645d/TWEETS_01.png" /> https://fillalmeida.work/7-7-do-Descontaco Wed, 16 Jul 2025 19:04:33 +0000 Fill Almeida / Art Director https://fillalmeida.work/7-7-do-Descontaco 7.7 do Descontaço Jumping on double-date deals wasn’t new to anyone. But pulling it off with swagger, style, and way more deals than the rest? That was Descontaço. Mercado Livre, the biggest e‑commerce in Latin America, showed why it’s top dog, bringing one of Brazil’s most legendary TV hosts to to dance to the unforgettable Britney Spears hit Toxic. The result?
An ad no one could resist: dancing and filling up their cart at Mercado Livre. Gut São Paulo CCO: Bruno BruxECD: Sofia Calvit, Tiago AbreuCDs: Mellina FontouraADs: Fill AlmeidaCW: Gheisa Lessa "Mercado Livre aposta em videoclipe com Marcos Mion para "7.7 do Descontaço" <img width="300" height="77" width_o="300" height_o="77" data-src="https://freight.cargo.site/t/original/i/fd302ad0c9a7867e058e8d6fdb5f8accd6d5cab94735462cdc032b5f2214fce7/PROP.png" data-mid="235940456" border="0" src="https://freight.cargo.site/w/300/i/fd302ad0c9a7867e058e8d6fdb5f8accd6d5cab94735462cdc032b5f2214fce7/PROP.png" /> <img width="600" height="337" width_o="600" height_o="337" data-src="https://freight.cargo.site/t/original/i/a48960de983bca3a0bbdef8e5d43acdd66c8e76c2708489a18f5afcc2c9711a5/GIF_03.gif" data-mid="235912886" border="0" src="https://freight.cargo.site/w/600/i/a48960de983bca3a0bbdef8e5d43acdd66c8e76c2708489a18f5afcc2c9711a5/GIF_03.gif" /> <img width="600" height="337" width_o="600" height_o="337" data-src="https://freight.cargo.site/t/original/i/39a9165ce3286e2d43f8c4c211142cce81646af7e1c7f17a049840b5f3fe83af/GIF_02.gif" data-mid="235912887" border="0" src="https://freight.cargo.site/w/600/i/39a9165ce3286e2d43f8c4c211142cce81646af7e1c7f17a049840b5f3fe83af/GIF_02.gif" /> <img width="600" height="337" width_o="600" height_o="337" data-src="https://freight.cargo.site/t/original/i/e8c0da1bedb812a25edeb5a19c3ca65cd3a5a698b3435c0fd19a99f3f105bb54/GIF_01.gif" data-mid="235912888" border="0" src="https://freight.cargo.site/w/600/i/e8c0da1bedb812a25edeb5a19c3ca65cd3a5a698b3435c0fd19a99f3f105bb54/GIF_01.gif" /> A true hit lives in the streets and on everyone’s lips. That’s why we created an Out of Home karaoke format, teaming up with one of Brazil’s most iconic street legends: O Porquinho da Paulista. If you could sing along with the lyrics on point, you’d unlock exclusive coupons — ready to be dropped at checkout on Mercado Livre. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5f8f5fb3fa697886bfe1b1ee4640ac0645a043e3026e25ddf860076abd831988/REELS_PORQUINHO_9x16.png" data-mid="235913408" border="0" src="https://freight.cargo.site/w/1000/i/5f8f5fb3fa697886bfe1b1ee4640ac0645a043e3026e25ddf860076abd831988/REELS_PORQUINHO_9x16.png" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/d7c02e0b55eca911f36ad068b68a9fb8d4036c0f74aa82209eaa4fcf24c53bf4/IMG_1635.gif" data-mid="235910516" border="0" src="https://freight.cargo.site/w/500/i/d7c02e0b55eca911f36ad068b68a9fb8d4036c0f74aa82209eaa4fcf24c53bf4/IMG_1635.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/74ffe074161ddf47018d077a5436cea02c50c08e4772897c03710fa80e3d9f20/IMG_1640-02.gif" data-mid="235910514" border="0" src="https://freight.cargo.site/w/500/i/74ffe074161ddf47018d077a5436cea02c50c08e4772897c03710fa80e3d9f20/IMG_1640-02.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/837ea4ac32633792fdddbb2d95239742b5b6e2ff67287b343f76e942e83fc6b2/IMG_1640.gif" data-mid="235910515" border="0" src="https://freight.cargo.site/w/500/i/837ea4ac32633792fdddbb2d95239742b5b6e2ff67287b343f76e942e83fc6b2/IMG_1640.gif" /> <img width="2668" height="4001" width_o="2668" height_o="4001" data-src="https://freight.cargo.site/t/original/i/0ff0b93580ef3510e84c4476540de6b8a3f477e68e3362830489839054224957/GUT0043_Meli_KV_7.7_Descontaco_1280x1920px.png" data-mid="235910090" border="0" src="https://freight.cargo.site/w/1000/i/0ff0b93580ef3510e84c4476540de6b8a3f477e68e3362830489839054224957/GUT0043_Meli_KV_7.7_Descontaco_1280x1920px.png" /> <img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9dba12083e1ebc29a45987b7febfbb6f68962417d7e284d616b5781a23e9b8e3/GUT0043_Meli_KV_7.7_Descontaco_2FASE_1280x1920px-2.png" data-mid="235909979" border="0" src="https://freight.cargo.site/w/1000/i/9dba12083e1ebc29a45987b7febfbb6f68962417d7e284d616b5781a23e9b8e3/GUT0043_Meli_KV_7.7_Descontaco_2FASE_1280x1920px-2.png" /> https://fillalmeida.work/9-9-feat-Ana-Castela Thu, 22 Oct 2026 01:13:27 +0000 Fill Almeida / Art Director https://fillalmeida.work/9-9-feat-Ana-Castela Mercado Livre: 9.9 feat. Ana Castela After the success of Mercado Livre’s 7.7 campaign with Marcos Mion, we knew the next Double Date deserved an equally iconic name. For 9.9, we teamed up with Brazil’s biggest sertanejo star, Ana Castela, turning two of her signature accessories, her hat and belt, into the symbols of the campaign. Fans went crazy, social media lit up, headlines followed, and shoppers scored some incredible deals on Mercado Livre. Gut São Paulo CCO: Bruno BruxECD: Tiago AbreuCDs: Sofia Calvit e Mellina FontouraADs: Fill AlmeidaCW: Gheisa Lessa "Mercado Livre escolhe Ana Castela como embaixadora" <img width="2100" height="347" width_o="2100" height_o="347" data-src="https://freight.cargo.site/t/original/i/9629766ec127de49e5e7df14b87a89938ca069a1dbe871b5e7314048adcb0923/meio-mensagem-seeklogo.png" data-mid="253577482" border="0" src="https://freight.cargo.site/w/1000/i/9629766ec127de49e5e7df14b87a89938ca069a1dbe871b5e7314048adcb0923/meio-mensagem-seeklogo.png" /> <img width="680" height="383" width_o="680" height_o="383" data-src="https://freight.cargo.site/t/original/i/808217205801806b16f35bcd3c1bea36205565a699d334815c42eb46081cf1e7/MELI_9-01.gif" data-mid="253577539" border="0" src="https://freight.cargo.site/w/680/i/808217205801806b16f35bcd3c1bea36205565a699d334815c42eb46081cf1e7/MELI_9-01.gif" /> <img width="680" height="383" width_o="680" height_o="383" data-src="https://freight.cargo.site/t/original/i/ce79b6fd34a8dc6ef26d19088285625fd047132c75319d64e3c26ed8cb21cf71/MELI_9-03.gif" data-mid="253577537" border="0" src="https://freight.cargo.site/w/680/i/ce79b6fd34a8dc6ef26d19088285625fd047132c75319d64e3c26ed8cb21cf71/MELI_9-03.gif" /> <img width="680" height="383" width_o="680" height_o="383" data-src="https://freight.cargo.site/t/original/i/f2e95b7dab427ca353f3cce7faab21432067c299dc5ade08a1d55fdce55dd194/MELI_9-02.gif" data-mid="253577538" border="0" src="https://freight.cargo.site/w/680/i/f2e95b7dab427ca353f3cce7faab21432067c299dc5ade08a1d55fdce55dd194/MELI_9-02.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7a7e29c261b16ac8d92a631ba862e4aacfc4b5d3d3b5919f6bcb713166f9bacc/KV_04.png" data-mid="253577542" border="0" src="https://freight.cargo.site/w/1000/i/7a7e29c261b16ac8d92a631ba862e4aacfc4b5d3d3b5919f6bcb713166f9bacc/KV_04.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e3989cb78cad7270462eea3f9b45698155f2a74e8ae4da28842ce1943580e73c/KV_02.png" data-mid="253577541" border="0" src="https://freight.cargo.site/w/1000/i/e3989cb78cad7270462eea3f9b45698155f2a74e8ae4da28842ce1943580e73c/KV_02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e477875b786ac4753999612dea56535dbb4e84ea56ca0ddcae99bbd411c7c373/MELI_9.9_002.png" data-mid="253577565" border="0" src="https://freight.cargo.site/w/1000/i/e477875b786ac4753999612dea56535dbb4e84ea56ca0ddcae99bbd411c7c373/MELI_9.9_002.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f972db6f01cc735895f0be4ba1c8a52df47ae5864ed0316cd494309ac9fe06c2/MELI_9.9_005.png" data-mid="253577568" border="0" src="https://freight.cargo.site/w/1000/i/f972db6f01cc735895f0be4ba1c8a52df47ae5864ed0316cd494309ac9fe06c2/MELI_9.9_005.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9eda89c2a89f0757a7cd17f9d0c904ea3863a48ebe29dda1db94daa0bf3d491/MELI_9.9_003.png" data-mid="253577566" border="0" src="https://freight.cargo.site/w/1000/i/b9eda89c2a89f0757a7cd17f9d0c904ea3863a48ebe29dda1db94daa0bf3d491/MELI_9.9_003.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f34ab2f48dd3210be5d258ac01fae48ae1ccc6900817b8720c462745f31dfc94/MELI_9.9_004.png" data-mid="253577567" border="0" src="https://freight.cargo.site/w/1000/i/f34ab2f48dd3210be5d258ac01fae48ae1ccc6900817b8720c462745f31dfc94/MELI_9.9_004.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/518288be2c249e7b9c4015bdd45518f34f1b97e02665764fa3f1e308912870bd/KV_01_PRODUTOS.png" data-mid="253577543" border="0" src="https://freight.cargo.site/w/1000/i/518288be2c249e7b9c4015bdd45518f34f1b97e02665764fa3f1e308912870bd/KV_01_PRODUTOS.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43db4a5e629c208a3985689b76b1705b5e2bd55a31eea5f4030440671c5859af/OOH-MOCK-UP.gif" data-mid="253793106" border="0" src="https://freight.cargo.site/w/1000/i/43db4a5e629c208a3985689b76b1705b5e2bd55a31eea5f4030440671c5859af/OOH-MOCK-UP.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3638b719b7d760cd5b63074ad567f29209c31c96ecc8b1bd5587b81ab1f39483/MELI_9.9_001.png" data-mid="253577564" border="0" src="https://freight.cargo.site/w/1000/i/3638b719b7d760cd5b63074ad567f29209c31c96ecc8b1bd5587b81ab1f39483/MELI_9.9_001.png" /> https://fillalmeida.work/Ze-Delivery-Who-killed-the-last-cold-one Thu, 29 Oct 2026 04:18:30 +0000 Fill Almeida / Art Director https://fillalmeida.work/Ze-Delivery-Who-killed-the-last-cold-one Zé Delivery: Who killed the last cold one? When the Vale Tudo finale had all of Brazil asking, “Who killed Odete Roitman?”, Zé Delivery had a more urgent mystery to solve: “Who killed the last cold one?” Because a plot twist is one thing, but running out of beer? Now THAT’S a crime. After five activations throughout the iconic soap opera, we saved our biggest entrance for the finale, turning Brazil’s most legendary whodunit into the perfect moment to introduce Zé Delivery’s Turbo Mode, delivering ice-cold drinks in 15 minutes or less. One iconic mystery, a whole lot of drama, and one thing was never in doubt: Zé always delivers. Gut São Paulo CCO: Bruno BruxECD: Tiago Abreu, Raino MarinhoCDs: Gabriel PadilhaADs: Fill Almeida, Junior SantosCW: Clécius Gonzaga, André Prestes <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ccd27208f8d16a46173d6b2ce9bf9888d16869deacb2311147c0b4a9c47a30ac/step-05.jpg" data-mid="253795418" border="0" src="https://freight.cargo.site/w/1000/i/ccd27208f8d16a46173d6b2ce9bf9888d16869deacb2311147c0b4a9c47a30ac/step-05.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7f5b1e3ac2cffe6a8c473157a041b01099d62f5d182af79244b7154d7e2649fd/step-06.jpg" data-mid="253795419" border="0" src="https://freight.cargo.site/w/1000/i/7f5b1e3ac2cffe6a8c473157a041b01099d62f5d182af79244b7154d7e2649fd/step-06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22e76b740d0cd1953484ffa8613d2891b200b00e299db146a16406471115a526/imagem-principal.png" data-mid="253795501" border="0" src="https://freight.cargo.site/w/1000/i/22e76b740d0cd1953484ffa8613d2891b200b00e299db146a16406471115a526/imagem-principal.png" /> <img width="4873" height="2742" width_o="4873" height_o="2742" data-src="https://freight.cargo.site/t/original/i/c08599f5d0d06bd1a7eefb0159359ea7c49a667177de8b3c97fb47c34b717008/Iconicos-Gemeos-Pinheiros-_-Metro-CCR.jpg" data-mid="253795525" border="0" src="https://freight.cargo.site/w/1000/i/c08599f5d0d06bd1a7eefb0159359ea7c49a667177de8b3c97fb47c34b717008/Iconicos-Gemeos-Pinheiros-_-Metro-CCR.jpg" /> https://fillalmeida.work/Ze-Delivery-A-Loba Thu, 29 Oct 2026 02:29:01 +0000 Fill Almeida / Art Director https://fillalmeida.work/Ze-Delivery-A-Loba Zé Delivery: A Loba On May 2, 2026, Shakira took over Copacabana Beach for the biggest show of her career. The ultimate She Wolf was in town, her Wolf Pack was ready to howl, and Rio was about to go wild. But excuse me, Brazil has had its own legendary loba for decades. And she goes by one name: Alcione. Or, for the intimate ones, Marrom. Two iconic women, two powerful voices, fabulous curls, and a whole lot of howling. For Todo Mundo no Rio, Zé Delivery saw the perfect chance to bring these two worlds together. Because when it comes to she-wolves, Brazil has always had its own queen. Gut São Paulo CCO: Bruno BruxECD: Rainor MarinhoCDs: Flavio Salzer e Gabriel PadilhaADs: Fill AlmeidaCW: Pedro Nunes "Zé Delivery e Alcione ativam "lobas" para o Todo Mundo no Rio" <img width="2100" height="347" width_o="2100" height_o="347" data-src="https://freight.cargo.site/t/original/i/9629766ec127de49e5e7df14b87a89938ca069a1dbe871b5e7314048adcb0923/meio-mensagem-seeklogo.png" data-mid="253793118" border="0" src="https://freight.cargo.site/w/1000/i/9629766ec127de49e5e7df14b87a89938ca069a1dbe871b5e7314048adcb0923/meio-mensagem-seeklogo.png" /> <img width="500" height="281" width_o="500" height_o="281" data-src="https://freight.cargo.site/t/original/i/e0724e928255f679a442ec2d9721d93c4c732835681b07eac1b914314520c7d0/GIF-01.gif" data-mid="253793331" border="0" src="https://freight.cargo.site/w/500/i/e0724e928255f679a442ec2d9721d93c4c732835681b07eac1b914314520c7d0/GIF-01.gif" /> <img width="500" height="281" width_o="500" height_o="281" data-src="https://freight.cargo.site/t/original/i/33a17c15984a05a2c514436942e5302e11a3fa49f6f4329ad7682f0d1a668b40/GIF02.gif" data-mid="253793330" border="0" src="https://freight.cargo.site/w/500/i/33a17c15984a05a2c514436942e5302e11a3fa49f6f4329ad7682f0d1a668b40/GIF02.gif" /> <img width="500" height="281" width_o="500" height_o="281" data-src="https://freight.cargo.site/t/original/i/6667991eb41613481fc5a5df3f9c9674ee56938612923a604bf7720ad26bd4a1/GIF03.gif" data-mid="253793329" border="0" src="https://freight.cargo.site/w/500/i/6667991eb41613481fc5a5df3f9c9674ee56938612923a604bf7720ad26bd4a1/GIF03.gif" /> <img width="6985" height="4657" width_o="6985" height_o="4657" data-src="https://freight.cargo.site/t/original/i/b5021631167b6e7d80d48b2f2148d99d66f30a73a10865c0ca00500d0fa08be1/ALCIONE-ZEDELIVERY_170.jpg" data-mid="253793361" border="0" src="https://freight.cargo.site/w/1000/i/b5021631167b6e7d80d48b2f2148d99d66f30a73a10865c0ca00500d0fa08be1/ALCIONE-ZEDELIVERY_170.jpg" /> "Zé Delivery regrava 'A Loba', de Alcione, para campanha ligada a show de Shakira, no Rio" <img width="3840" height="1316" width_o="3840" height_o="1316" data-src="https://freight.cargo.site/t/original/i/4029aeda8032649524315988899f0b1d18e33e596faefbda6dd54bea7bace1e0/LOGOVALOR.png" data-mid="253793400" border="0" src="https://freight.cargo.site/w/1000/i/4029aeda8032649524315988899f0b1d18e33e596faefbda6dd54bea7bace1e0/LOGOVALOR.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/844fed2cf40eb967db4160e49a10126b95e4ac1c57710c475ec60e6b66933466/OOH-HORIZONTAL.png" data-mid="253793413" border="0" src="https://freight.cargo.site/w/1000/i/844fed2cf40eb967db4160e49a10126b95e4ac1c57710c475ec60e6b66933466/OOH-HORIZONTAL.png" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/fdf9c6c597dd9a27f9fb2f76fd7f86d0fea0eb8bd0aaee09acc17a2118abf3b6/PHOTO-2026-05-05-19-18-07-3.jpg" data-mid="253793415" border="0" src="https://freight.cargo.site/w/1000/i/fdf9c6c597dd9a27f9fb2f76fd7f86d0fea0eb8bd0aaee09acc17a2118abf3b6/PHOTO-2026-05-05-19-18-07-3.jpg" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/421896560c1a76e113ce83f212e427f4316ddf5ca7e9034154bc9e03c68e455d/PHOTO-2026-05-05-19-18-08-2.jpg" data-mid="253793416" border="0" src="https://freight.cargo.site/w/1000/i/421896560c1a76e113ce83f212e427f4316ddf5ca7e9034154bc9e03c68e455d/PHOTO-2026-05-05-19-18-08-2.jpg" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/0914f9044f23718244c2e68d4b813193a6046da38b21f3ff3ac0a2138db592f2/PHOTO-2026-05-05-19-18-07-2.jpg" data-mid="253793417" border="0" src="https://freight.cargo.site/w/1000/i/0914f9044f23718244c2e68d4b813193a6046da38b21f3ff3ac0a2138db592f2/PHOTO-2026-05-05-19-18-07-2.jpg" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/a0fb80ff93c78c5fc57355287a7cad8dd5bf2467243668299aa14fd3fd46c4ca/PHOTO-2026-05-05-19-18-07.jpg" data-mid="253793418" border="0" src="https://freight.cargo.site/w/1000/i/a0fb80ff93c78c5fc57355287a7cad8dd5bf2467243668299aa14fd3fd46c4ca/PHOTO-2026-05-05-19-18-07.jpg" /> Remember when Shakira said Piqué traded a Ferrari for a Twingo? Well, we did the opposite. We swapped Zé Delivery’s iconic motorcycle for a bright yellow Ferrari.&nbsp;Because unlike Piqué, Zé knows a good deal when he sees one. Even if it’s just for a day. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3d6b751a16dd35f1f582b16bfff5ba69729c2d1eb5585e377ffa6eb80473c767/STORIES-LETRA.png" data-mid="253793444" border="0" src="https://freight.cargo.site/w/1000/i/3d6b751a16dd35f1f582b16bfff5ba69729c2d1eb5585e377ffa6eb80473c767/STORIES-LETRA.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/bf4a1fca158f85d6fa90c201083ef2ba790510471e9ae86d163716cbe5e5ed1f/Acao-Ze-Delivery-30-04-2026---selecao-final-dia-123.jpg" data-mid="253793477" border="0" src="https://freight.cargo.site/w/1000/i/bf4a1fca158f85d6fa90c201083ef2ba790510471e9ae86d163716cbe5e5ed1f/Acao-Ze-Delivery-30-04-2026---selecao-final-dia-123.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/00ccbd3a9308fe930158461fd5aaa22c71c6976057989dc567da0db0b5dfba17/Acao-Ze-Delivery-30-04-2026---selecao-final-dia-44.jpg" data-mid="253793553" border="0" src="https://freight.cargo.site/w/1000/i/00ccbd3a9308fe930158461fd5aaa22c71c6976057989dc567da0db0b5dfba17/Acao-Ze-Delivery-30-04-2026---selecao-final-dia-44.jpg" /> <img width="3884" height="5826" width_o="3884" height_o="5826" data-src="https://freight.cargo.site/t/original/i/e5020ba18936567be79e64063050805e6c406135905bf09e35507128c1617646/Acao-Ze-Delivery-30-04-2026---selecao-final-dia-36.jpg" data-mid="253793540" border="0" src="https://freight.cargo.site/w/1000/i/e5020ba18936567be79e64063050805e6c406135905bf09e35507128c1617646/Acao-Ze-Delivery-30-04-2026---selecao-final-dia-36.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/7e42dcddf13c76ddde9b205b8e12ecc122ad275a9f3b1f2bfaf542bdf20ffdcc/Acao-Ze-Delivery-30-04-2026---selecao-final-dia-133.jpg" data-mid="253793551" border="0" src="https://freight.cargo.site/w/1000/i/7e42dcddf13c76ddde9b205b8e12ecc122ad275a9f3b1f2bfaf542bdf20ffdcc/Acao-Ze-Delivery-30-04-2026---selecao-final-dia-133.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/1aee2a18db9180484486a222f6f2007b83451d39daa55df5c8753793686dd4dc/Acao-Ze-Delivery-30-04-2026---selecao-final-dia-27.jpg" data-mid="253793541" border="0" src="https://freight.cargo.site/w/1000/i/1aee2a18db9180484486a222f6f2007b83451d39daa55df5c8753793686dd4dc/Acao-Ze-Delivery-30-04-2026---selecao-final-dia-27.jpg" /> "'Lobacabana’: Ferrari amarela surpreende fãs de Shakira e distribui água e cerveja de graça em frente ao Copacabana Palace" <img width="1080" height="161" width_o="1080" height_o="161" data-src="https://freight.cargo.site/t/original/i/8c2e5a88f46193ad93f5748ee11aebeb508290afd137f72e165018a743a394d4/OGLOBO.png" data-mid="253793719" border="0" src="https://freight.cargo.site/w/1000/i/8c2e5a88f46193ad93f5748ee11aebeb508290afd137f72e165018a743a394d4/OGLOBO.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9e93df730fce561b9cffb6bbd4ba758153afaf0ccface1327c08a4172cd664d0/FRAME-02.png" data-mid="253793582" border="0" src="https://freight.cargo.site/w/1000/i/9e93df730fce561b9cffb6bbd4ba758153afaf0ccface1327c08a4172cd664d0/FRAME-02.png" /> https://fillalmeida.work/Poise-Live-Comfortably Thu, 06 Feb 2025 21:15:19 +0000 Fill Almeida / Art Director https://fillalmeida.work/Poise-Live-Comfortably Poise: Live Comfortably One in four women experiences discomfort caused by urine leakage, yet no one talks about it. To launch Poise, a brand of pads specially designed for this condition, we created a powerful campaign that not only brought the topic into the spotlight but also helped thousands of women feel comfortable again. Gut São Paulo CCO: Bruno Brux DCs: Paula Perego e Melina Fontoura DA: Fill Almeida CW: Gheisa Lessa <img width="2544" height="3598" width_o="2544" height_o="3598" data-src="https://freight.cargo.site/t/original/i/d04b49271c1c7c46473db1c9ff68527a677b4cac955ada10e7f34b04b1056a33/Trigger-Rir-ES-1_FINAL.jpg" data-mid="226128225" border="0" src="https://freight.cargo.site/w/1000/i/d04b49271c1c7c46473db1c9ff68527a677b4cac955ada10e7f34b04b1056a33/Trigger-Rir-ES-1_FINAL.jpg" /> <img width="2545" height="3597" width_o="2545" height_o="3597" data-src="https://freight.cargo.site/t/original/i/15abdac9d310cda4995765939e3baca30834d3825e09169244e44a4b9d9ccddd/10x-mais-controle-de-odor-1_FINAL.jpg" data-mid="226128239" border="0" src="https://freight.cargo.site/w/1000/i/15abdac9d310cda4995765939e3baca30834d3825e09169244e44a4b9d9ccddd/10x-mais-controle-de-odor-1_FINAL.jpg" /> <img width="3982" height="2816" width_o="3982" height_o="2816" data-src="https://freight.cargo.site/t/original/i/b1397dba461f64b2a773c5a8d6fa1fd34db38d526813979760ca8e078bc02180/KVS_TODOS_0503_16.jpg" data-mid="226128249" border="0" src="https://freight.cargo.site/w/1000/i/b1397dba461f64b2a773c5a8d6fa1fd34db38d526813979760ca8e078bc02180/KVS_TODOS_0503_16.jpg" /> Like any product launch, we explained Poise's key difference compared to its biggest competitor: menstrual pads, in all their varieties. <img width="2545" height="3597" width_o="2545" height_o="3597" data-src="https://freight.cargo.site/t/original/i/81f6dba17e40dac9f14fac57c147270610b90d610fa9df75800565afea24a526/10x-mais-seca-COMPARATIVO-1_FINAL-V2.jpg" data-mid="226128579" border="0" src="https://freight.cargo.site/w/1000/i/81f6dba17e40dac9f14fac57c147270610b90d610fa9df75800565afea24a526/10x-mais-seca-COMPARATIVO-1_FINAL-V2.jpg" /> <img width="2545" height="3597" width_o="2545" height_o="3597" data-src="https://freight.cargo.site/t/original/i/ca456d7b25bdf9ce0db1e03a1d5454d7e70f2f64a2a7586b8726d2e890eed63b/Equivale-a-6--COMPARATIVO-1_FINAL-V2.jpg" data-mid="226128587" border="0" src="https://freight.cargo.site/w/1000/i/ca456d7b25bdf9ce0db1e03a1d5454d7e70f2f64a2a7586b8726d2e890eed63b/Equivale-a-6--COMPARATIVO-1_FINAL-V2.jpg" /> <img width="5098" height="3596" width_o="5098" height_o="3596" data-src="https://freight.cargo.site/t/original/i/104276172c07a428d5199ef33941e001eb595717a56717c0488f3d45ffff7156/10x-mais-controle-de-odor-COMPARATIVO_FINAL-V2.jpg" data-mid="226128590" border="0" src="https://freight.cargo.site/w/1000/i/104276172c07a428d5199ef33941e001eb595717a56717c0488f3d45ffff7156/10x-mais-controle-de-odor-COMPARATIVO_FINAL-V2.jpg" /> And we also reached the audience through interest-based segmentation and trigger moments for urine leakage. <img width="2544" height="3598" width_o="2544" height_o="3598" data-src="https://freight.cargo.site/t/original/i/612be3c897d68640dfebbb4a3481074696d8060d1086cf4e9d53b746715feadb/Trigger-Correr-1_FINAL.jpg" data-mid="226129308" border="0" src="https://freight.cargo.site/w/1000/i/612be3c897d68640dfebbb4a3481074696d8060d1086cf4e9d53b746715feadb/Trigger-Correr-1_FINAL.jpg" /> <img width="2544" height="3598" width_o="2544" height_o="3598" data-src="https://freight.cargo.site/t/original/i/947a08ad50549805517249a6b238c3548cf28f24cd4bee48f2b216506744eb1a/Trigger-Dancar-1_FINAL.jpg" data-mid="226129318" border="0" src="https://freight.cargo.site/w/1000/i/947a08ad50549805517249a6b238c3548cf28f24cd4bee48f2b216506744eb1a/Trigger-Dancar-1_FINAL.jpg" /> <img width="5098" height="3596" width_o="5098" height_o="3596" data-src="https://freight.cargo.site/t/original/i/f40489427d7c93fa8db19c766e990114863f5d0aae91eec86729659f3c3be9cf/10x-mais-seca_FINAL.jpg" data-mid="226129330" border="0" src="https://freight.cargo.site/w/1000/i/f40489427d7c93fa8db19c766e990114863f5d0aae91eec86729659f3c3be9cf/10x-mais-seca_FINAL.jpg" /> At the end of the campaign, we compiled the results into a video, highlighting the successful initiatives across communication channels, events, and brand efforts, demonstrating the campaign's impact. https://fillalmeida.work/Compass-UOL-Time Thu, 06 Feb 2025 17:23:22 +0000 Fill Almeida / Art Director https://fillalmeida.work/Compass-UOL-Time Compass UOL: Time We created a campaign for Compass UOL highlighting Artificial Intelligence as an ally in software development. With the concept of time as a competitive advantage, we showcased how technology drives businesses, connecting the audience to new tools in a strategic and engaging way.We integrated the campaign concept with materials from the film, expanding its presence across various social media channels. Gut São Paulo CCO: Bruno BruxECD: Murilo MeloCDs: Juliana Utsch e Sofia CalvitACDs: Chico Medeiros e Giulio BelotoADs: Fill Almeira e Flavio SalzerCW: Gheisa Lessa <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/56bd7f9d0c927d9c6a3f5b388824d26344f92b608c70a16755c734869ee366c5/UOL_COMPASS_online_1X1_1.gif" data-mid="226121054" border="0" src="https://freight.cargo.site/w/540/i/56bd7f9d0c927d9c6a3f5b388824d26344f92b608c70a16755c734869ee366c5/UOL_COMPASS_online_1X1_1.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/5b891562cca2f1f5aa7b0b03b4d80699812e59454f35915ada78228bb6133ac2/UOL_COMPASS_online_1X1_3.gif" data-mid="226121057" border="0" src="https://freight.cargo.site/w/540/i/5b891562cca2f1f5aa7b0b03b4d80699812e59454f35915ada78228bb6133ac2/UOL_COMPASS_online_1X1_3.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/bc1781e9bfca90c560b5340ff7319a71f6dc2900590daa5fc5fcfb745187dbf8/UOL_COMPASS_online_1X1_2.gif" data-mid="226121055" border="0" src="https://freight.cargo.site/w/540/i/bc1781e9bfca90c560b5340ff7319a71f6dc2900590daa5fc5fcfb745187dbf8/UOL_COMPASS_online_1X1_2.gif" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/755ffe82854db5c0cb5638e1b70da4dc6814a8d2854fc7d8809db25bece05519/COMPAS_AI_KV_FINAIS_02.jpg" data-mid="226121064" border="0" src="https://freight.cargo.site/w/1000/i/755ffe82854db5c0cb5638e1b70da4dc6814a8d2854fc7d8809db25bece05519/COMPAS_AI_KV_FINAIS_02.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/4f8e8525f87714a3c118f216ae33c77ef37f01fbeb2834e2c604bd9f9ed84c3d/COMPAS_AI_KV_FINAIS_05.jpg" data-mid="226121065" border="0" src="https://freight.cargo.site/w/1000/i/4f8e8525f87714a3c118f216ae33c77ef37f01fbeb2834e2c604bd9f9ed84c3d/COMPAS_AI_KV_FINAIS_05.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/730434fee61d6022a770797d970a05eb781258382c9fb27b35513ce865347180/COMPAS_AI_KV_FINAIS_01.jpg" data-mid="226121315" border="0" src="https://freight.cargo.site/w/1000/i/730434fee61d6022a770797d970a05eb781258382c9fb27b35513ce865347180/COMPAS_AI_KV_FINAIS_01.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/ea80f4f680289652ea084ab8496792d36272155ac47a93e12c9f010ea6b93d96/COMPAS_AI_KV_FINAIS_07.jpg" data-mid="226358319" border="0" src="https://freight.cargo.site/w/1000/i/ea80f4f680289652ea084ab8496792d36272155ac47a93e12c9f010ea6b93d96/COMPAS_AI_KV_FINAIS_07.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/1c958359c6c48217fd64f8f6b046c439661ff095669e8cface64a4e0b06ae34a/COMPAS_AI_KV_FINAIS_04.jpg" data-mid="226121304" border="0" src="https://freight.cargo.site/w/1000/i/1c958359c6c48217fd64f8f6b046c439661ff095669e8cface64a4e0b06ae34a/COMPAS_AI_KV_FINAIS_04.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/140814b7a7b97a799e9fab163d1ba2482b413452fac6c75e8621936da1b16c7c/COMPAS_AI_KV_FINAIS_08.jpg" data-mid="226358318" border="0" src="https://freight.cargo.site/w/1000/i/140814b7a7b97a799e9fab163d1ba2482b413452fac6c75e8621936da1b16c7c/COMPAS_AI_KV_FINAIS_08.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/237aba8d0d2a3694d376ff24864187692320686baa5cd88d944ac3f02682c41b/COMPAS_AI_KV_FINAIS_06.jpg" data-mid="226121302" border="0" src="https://freight.cargo.site/w/1000/i/237aba8d0d2a3694d376ff24864187692320686baa5cd88d944ac3f02682c41b/COMPAS_AI_KV_FINAIS_06.jpg" /> <img width="2920" height="1691" width_o="2920" height_o="1691" data-src="https://freight.cargo.site/t/original/i/1453b4a4a4e26a4711ea37528f2eaf02b410a8c166f0b8d17ab005d54b42ef07/Free_Poster_Frame_Mockup_2.jpg" data-mid="226124153" border="0" src="https://freight.cargo.site/w/1000/i/1453b4a4a4e26a4711ea37528f2eaf02b410a8c166f0b8d17ab005d54b42ef07/Free_Poster_Frame_Mockup_2.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0667a3b53aa29a583edb85421051deaaf93ff5913d527442f8adc08f55b1f789/Free_A4_Flyer_Mockup_3.jpg" data-mid="226124154" border="0" src="https://freight.cargo.site/w/1000/i/0667a3b53aa29a583edb85421051deaaf93ff5913d527442f8adc08f55b1f789/Free_A4_Flyer_Mockup_3.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/75079b802bcc2584843cb4250639f4e6a37fe12279583b30f1ea2b65cea47665/Folded-Glossy-Paper-Branding-Mockup.jpg" data-mid="226124157" border="0" src="https://freight.cargo.site/w/1000/i/75079b802bcc2584843cb4250639f4e6a37fe12279583b30f1ea2b65cea47665/Folded-Glossy-Paper-Branding-Mockup.jpg" /> https://fillalmeida.work/Mercado-Pago-BBB Tue, 22 Jul 2025 04:12:25 +0000 Fill Almeida / Art Director https://fillalmeida.work/Mercado-Pago-BBB Mercado Pago - BBB Mercado Pago needed to gain awareness and consideration by saying that it is the digital bank that is alongside Mercado Livre. But how to do this during the BBB season, and with only Mercado Livre being the official sponsor of the program? Calling those who understand everything about being together inside and outside the house, and, mainly, the timeless memes that only BBB has. Gut São Paulo CCO: Bruno BruxECD: Murilo MeloCDs: Juliana Utsch, Sofia CalvitADs: Fill AlmeidaCW: Gheisa Lessa <img width="680" height="383" width_o="680" height_o="383" data-src="https://freight.cargo.site/t/original/i/51793729aaaf97c714b312187efa7240be3a1d97fc43e3779d4d9fecdc19240c/TAMOJUNTOGIL.gif" data-mid="236121078" border="0" src="https://freight.cargo.site/w/680/i/51793729aaaf97c714b312187efa7240be3a1d97fc43e3779d4d9fecdc19240c/TAMOJUNTOGIL.gif" /> <img width="680" height="383" width_o="680" height_o="383" data-src="https://freight.cargo.site/t/original/i/e0923b0a6480efcfca7f61ed162c5e6a5fb02d2f6ddf0a1e0e00c9779e36103c/TAMOJUNTOSARAH.gif" data-mid="236121077" border="0" src="https://freight.cargo.site/w/680/i/e0923b0a6480efcfca7f61ed162c5e6a5fb02d2f6ddf0a1e0e00c9779e36103c/TAMOJUNTOSARAH.gif" /> We activate the Mutirão (that's how we cheer for someone in the brazilian Big Brother) with simple and 100% social mechanics: every time Mercado Livre appeared on TV, Mercado Pago launched prizes for anyone who used #TamoJunto on Twitter. In each round, a BBB meme was recreated by our duo. <img width="4280" height="2407" width_o="4280" height_o="2407" data-src="https://freight.cargo.site/t/original/i/91271af04aca6909c79ae78932509d768aee132bb0b5051a95cc6d0399e83008/KVUPPERFUNEL.png" data-mid="236118164" border="0" src="https://freight.cargo.site/w/1000/i/91271af04aca6909c79ae78932509d768aee132bb0b5051a95cc6d0399e83008/KVUPPERFUNEL.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a3cb1ae0037eed15838446c90eed5ed5918877b6ba9821e50d707e1976f566f6/POST_ESTATICO_AWARENESS_4x5.png" data-mid="236118226" border="0" src="https://freight.cargo.site/w/1000/i/a3cb1ae0037eed15838446c90eed5ed5918877b6ba9821e50d707e1976f566f6/POST_ESTATICO_AWARENESS_4x5.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d527be82fd3185e5e635de8423ac9211f4b5289412d498252cbbc870dc6487c3/POST-01-01.png" data-mid="236118230" border="0" src="https://freight.cargo.site/w/1000/i/d527be82fd3185e5e635de8423ac9211f4b5289412d498252cbbc870dc6487c3/POST-01-01.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c3be006c402e8843f33852f5b2f21c044e1039811acc448319d40e33adc1633/POST-02-01.png" data-mid="236118231" border="0" src="https://freight.cargo.site/w/1000/i/4c3be006c402e8843f33852f5b2f21c044e1039811acc448319d40e33adc1633/POST-02-01.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f0bb995915cb5fe4253480b554cea3b0ff036d5445e648572283dbae4574f2d9/POST-02-02.png" data-mid="236118232" border="0" src="https://freight.cargo.site/w/1000/i/f0bb995915cb5fe4253480b554cea3b0ff036d5445e648572283dbae4574f2d9/POST-02-02.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/51b857a191e1cf4398955d5af22e79fb059b6137cbeacf041865c429872af2ef/POST-02.png" data-mid="236118233" border="0" src="https://freight.cargo.site/w/1000/i/51b857a191e1cf4398955d5af22e79fb059b6137cbeacf041865c429872af2ef/POST-02.png" /> BTS shots by me I took the opportunity to capture some behind-the-scenes shots on set with an analog camera using Kodak 400 TX film. It offers a unique perspective, providing an extra element to the project that’s different from the final work. <img width="3024" height="2005" width_o="3024" height_o="2005" data-src="https://freight.cargo.site/t/original/i/574be351e4277af0083ddd5c1edd033a85bc0699d0b77872522a5f9cdc960345/FotoRetro--439.JPG" data-mid="236118267" border="0" src="https://freight.cargo.site/w/1000/i/574be351e4277af0083ddd5c1edd033a85bc0699d0b77872522a5f9cdc960345/FotoRetro--439.JPG" /> <img width="2005" height="3024" width_o="2005" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c595db3631201b22a25e6f56d746bff346857824c6b4f19fc749b79aa2cc3175/FotoRetro--440.JPG" data-mid="236118263" border="0" src="https://freight.cargo.site/w/1000/i/c595db3631201b22a25e6f56d746bff346857824c6b4f19fc749b79aa2cc3175/FotoRetro--440.JPG" /> <img width="2005" height="3024" width_o="2005" height_o="3024" data-src="https://freight.cargo.site/t/original/i/03cb206f50b0ef4c0e0dcb0f013d45f700357ef5f03ddbab9304b29cbbd8f8fc/FotoRetro--435.JPG" data-mid="236118266" border="0" src="https://freight.cargo.site/w/1000/i/03cb206f50b0ef4c0e0dcb0f013d45f700357ef5f03ddbab9304b29cbbd8f8fc/FotoRetro--435.JPG" /> <img width="2005" height="3024" width_o="2005" height_o="3024" data-src="https://freight.cargo.site/t/original/i/fbb6acf561999f5fe3f901fbc3d721f57e16808bc482c902c8f76d108d776398/FotoRetro--437.JPG" data-mid="236118265" border="0" src="https://freight.cargo.site/w/1000/i/fbb6acf561999f5fe3f901fbc3d721f57e16808bc482c902c8f76d108d776398/FotoRetro--437.JPG" /> <img width="3024" height="2005" width_o="3024" height_o="2005" data-src="https://freight.cargo.site/t/original/i/05597b21321e3d6db500d1c268c8e332c06a0ff3b3b7a707effe8fc795db2ad1/FotoRetro--442.JPG" data-mid="236118262" border="0" src="https://freight.cargo.site/w/1000/i/05597b21321e3d6db500d1c268c8e332c06a0ff3b3b7a707effe8fc795db2ad1/FotoRetro--442.JPG" /> <img width="3024" height="2005" width_o="3024" height_o="2005" data-src="https://freight.cargo.site/t/original/i/9b27063d0d96d883bd88ab1fe92ddbd5277fe1df35bdd1e170acf53785ebdd84/FotoRetro--441.JPG" data-mid="236118264" border="0" src="https://freight.cargo.site/w/1000/i/9b27063d0d96d883bd88ab1fe92ddbd5277fe1df35bdd1e170acf53785ebdd84/FotoRetro--441.JPG" />