More Deals. More Swagger. That’s Descontaço.

Mercado Livre, the biggest e‑commerce in Latin America, showed why it’s top dog, bringing one of Brazil’s most legendary TV hosts to to dance to the unforgettable Britney Spears hit Toxic. Find out more.
One in four women faces discomfort from leakage, yet it's rarely discussed

To launch Poise, a brand of pads specially designed for this condition, we created a campaign that brought the topic into the spotlight and helped thousands of women feel comfortable again. Find out more.
Compass UOL Highlights AI as Key to Gaining Competitive Time Advantage

Discover how AI became the secret weapon for faster, smarter software — and why time is your new competitive edge. Find out more.
O Boticário debuts anti-ad to challenge bias against local products

So we cast the villain of the moment, the iconic Odete Roitman, to embody these beliefs. Find out more.
How John Carpenter's Iconic Script Was Fueled by Budweiser

Budweiser has long been associated with iconic historical events and is now revealed to be behind one of the greatest Halloween classics. Find out more.
Crashing the BBB Party: How to Be Present Without a Sponsor Pass

Leveraging the power of memes and the BBB buzz, we brought together fans inside and outside the house for a campaign that went beyond sponsorship. Find out more.